How to name the hotel. How do you find the best name for your hotel? Successful hostel naming options

The word "hotel" comes from the French hôtel, which means a large hotel in the city. There is their international classification, where the level of service and comfort of rooms is determined by the number of stars - from 1 to 5.

If you decide to go into the hospitality industry and it's time to think about how to name a hotel, just built or acquired, then first you should develop its concept, based on which you should choose a name.

The purpose of creating this business, its future image, design, the category of visitors, the comfort of the rooms and the level of service offered are very important for the name.

If the owner is a detective lover, and the interior of the rooms and the hall will be made in vintage style, then the choice of name is very large. It could be "Sherlock Holmes", "Nero Wolfe", "Agent 007" and many other intriguing names.

The hotel should be named beautifully, so that it would appeal to your guests, correspond to their status, so that they would not hesitate to recommend it to their friends and colleagues, For example, "Napoleon", "Breget", "Archer", "Southern Cross", "Antey".

It will not be superfluous to remind you that the institution must correspond to its name.

So, in Greek mythology, Antey was a giant and the son of the god Poseidon, and therefore such a name is in no way possible for a small building with one floor and 5 rooms.

It is preferable to give a unique and distinctive name that correctly reflects the essence of the activity.

Thus, the Grand Meeting Hotel in Rimini organizes parties by the pool for its guests, which is fully consistent with its name - the Solemn Meeting.

When the hotel is located in some historical site, on the Kulikovo field or in the homeland of a famous writer, for example, Mikhail Sholokhov, then the question of how to name the hotel is easier to solve. The name is given to him by the locality or the river, or the heroes of the writer's books. Just on the Don there is a guest house for fishermen, which bears the name of Shchukar's grandfather, the famous character of one of Sholokhov's novels.

When creating a hotel business in a foreign country, you have to think a hundred times how you can name the hotel. Here in Ibiza, where mainly young people rest, the name can use words familiar and popular in their environment, such as rock, fiesta, krasava, avatar, crazy people.

You need to know, at least in general terms, the culture, religion and national priorities of the country where the opening of the hotel business is supposed to be, so that the name chosen for it does not interfere with attracting customers and developing business.

In India, for example, cows and elephants are very respectful, and therefore any playful and unreasonable names that include these animals are not allowed. "Pink Elephant", "Horns and Hooves", "Sacred Cow" will not work.

It should be noted that in a number of countries visited by tourists, such as: Montenegro, Croatia, Slovakia and Cuba, the star rating of hotels, as a rule, is overestimated and does not meet international standards. Here the names of the Grand Hotel sound absurd, when the level of service in it is very low and the shower is located in the bathroom next to the toilet.

It takes a lot of work and creativity to come up with a name for the hotel. But on the other hand, the return is quite tangible in monetary terms, so it's worth trying.

By the way, you can use a free online service for developing beautiful and successful names, which will be very useful to you as a tool for scientific evaluation of various options.

Copyright "All-Russian Business Club"
Author: Tatiana Yurieva

If you decide to open your own hostel, but cannot find a suitable name, the following examples, as well as a classification of the main strategies for forming names, will help you choose the best way... So, this article outlines the basic principles of creating bright memorable brands for hostels, and also provides many examples of the names of mini-hotels throughout Russia.

Principles of building hostel names

The brands under which mini-hotels so popular among tourists usually operate are difficult to classify. However, this does not mean at all that the names of hostels are formed chaotically, without any strategies. The basic principles of forming the names of such institutions are detailed below.

1. Names with direct occurrence of the word "hostel"... First of all, it should be noted that the owners of mini-hotels use both Russian names, for example, "My Hostel" and "Hostels-Rus", and variants in the Latin alphabet, for example, "Arena Hostel" and "Interhostel". Moreover, the latter do not necessarily have to be of foreign origin, some of them are simply transliterations of Russian words. This method allows you to form interesting variations, such as, for example, “Da! Hostel "," Hostel Bolshoi ", etc. At the same time, the name should not necessarily be associated with rental housing. The owners of mini-hotels can combine any vocabulary, getting very original options, like, for example, "Oh So Indie Hostel" or "Star Wars hostel".
2. Names that include the words "home", "house", "hotel", "room", etc.... This category of names is also quite common. As in the previous case, it all depends on the owner's imagination - by combining the above words with other vocabulary, you can get bright and interesting names, such as, for example, "AntiObschaga", "Uprav-dom.com", or more laconic names, such as "Academic hostel" or "Economy class hotel". As a rule, the latter are descriptive in nature and attract a certain category of clients who, above all, seek to save money on accommodation.
3. Other, original names... This category unites the largest number of items. They can be completely different - both associated with the activities of mini-hotels, and not have anything to do with it. Names such as "Come & Sleep" "Come & Go" or "Mister Guest" evoke direct associations with potential clients with the type of services provided in the mini-hotel, while the names "Anchor", "Phoenix", "Indigo", etc. .d. are not in any way related to hostel activities. However, due to their brightness, the latter can also become recognizable brands and attract tourists from different countries the world.

Examples of hostel names

Names with direct occurrence of the word "hostel"

Names that include the words "home", "house", "hotel", "room"

Other, original names

There are more than 1,000 hotels, hotels and mini-hotels in St. Petersburg. The competition is high! The only chance to be remembered by guests from the first mention is to come up with a bright name.

In this article, we'll show you how to name a hotel to increase room occupancy and take a look at the names of the best hotels in the world.

How to come up with a hotel name: rules for successful naming

The name can affect the download of numbers. When browsing hotels and hotels on the sites of booking systems, attention is drawn to the original names that stand out from the general list. You are not limited in your choice, but consider general rules naming to avoid common mistakes.

The original name of the hotel is your chance for success

Before you start choosing a name, research your competitors. This will help you avoid repetition and confusion. Forget about the typical names of hotels and hotels - "Prestige", "Comfort", "Comfort". Your goal is a unique phrase.

Simplicity, brevity and euphony are the key to quick memorization

Too complicated a name will not be remembered. When choosing options for the name of the hotel, think about how the person who first heard the name will search for it on the Internet. Is it easy to write it in the search bar? It is advisable not to use long phrases, 2 - 3 words are enough ( "Grand Hotel Emerald", " Four seasons"," Agni Club Hotel ").

How to name your hotel to attract guests

Target the target audience you want to attract. The name in Russian will suit the hotel "economy class". If the price category is higher, you need to focus on wealthy tourists, including foreigners. Therefore, the name of the hotel should be euphonious both in Russian and in English language (Hotel Astoria, Demetra Art Hotel).

Try to reflect your image status through the title. Use common terms in the name to reflect the hotel's distinctive features. For example, "Grand", "Royal" or "Plaza"... At the same time, keep in mind that a loud name should correspond to the level of service.

For a mini-hotel, names are more suitable that will emphasize the atmosphere and evoke pleasant associations ( "Petersburg Fairy Tale", "Suitcase").

What does “INN” mean in a hotel name?

"INN" literally translates as an inn. In England, this was the name of the rooms at bars and pubs where you could stay overnight. Nowadays, INN hotels usually house a restaurant. The furnishings and service are homely. Examples: « Park Inn by Radisson "," Holiday Inn Moscow Gate ".

Use the features of the hotel when choosing a name

The name of the area, streets, the nearest architectural monuments can be used in the name to inform about the location of the hotel ( "Hotel History on the English Embankment", "Sonata on Nevsky, 5"). Use the name to underline the interior or general concept of the hotel ( Red Stars Hotel, Fifth Corner). Names are easy to remember literary characters or famous personalities ( "Hotel Dostoevsky", "Hotel Onegin").

What does "Resort" mean in a hotel name?

"Resort"- literally "resort". These are large hotels with a developed entertainment industry. Guests do not need to leave the hotel grounds to enter the restaurant, work out in the gym or visit the sauna. Resort hotels may even have their own golf courses, tennis courts and dance clubs. Examples: Parklane Resort & Spa, Cronwell Hotels & Resorts.

We are inspired by the beautiful names of the best hotels in the world

An original idea, a nostalgic memory and even the name of a relative can form the basis of the name of a hotel or mini-hotel. Consider a list of the most original hotel names in the world.

Hotel "Glass Igloo" in Finland it is not for nothing that it bears this name. it hotel, where in living quarters, instead of the usual ceiling, you can see the sky through huge panoramic windows.

Crazy Bear is the name of one of the UK's most eccentric hotels. What's going on in "Crazy Bear"? Champagne on tap, a bathtub instead of a bedside table and plush soft walls.

One of the best hotel complexes in Turkey - "Mardan Palace"... The owner of this luxury hotel named it after his father.

Chinese hotel "City Of Dreams" Is a real city of dreams. Rooms with an expensive interior, exhibition and concert halls, casino, spa, restaurants. In terms of industry development, this hotel complex can surpass even a real city.

Location names include best hotel in London - "Park Plaza Westminster Bridge London"... For cities in the UK, specifying geographic data is traditional, for example, "Grand Royale London Hyde Park".

When do you need to change the name of the hotel

If number loading remains low for several months, the problem may lie in the title. Potential clients simply do not notice it on the list of hotels in the city, perhaps it sounds ridiculous. In this case, rebranding will help you.

What is the name of a hotel, hotel, hostel? 11/21/2014

Coming up with a name for a hotel is both easy and simple. On the one hand, you need to stand out, since in each big city there are several hundred establishments of this type. On the other hand, it is necessary to implement a binding to the terrain. If there is a famous historical object nearby: a temple, a tower, a monastery, a park, then the name of the hotel can be attached to this attraction. For example "Aleksandrovskaya Sloboda"

Hotel classification
Hospitality establishments can be divided into several categories. They are as follows:
World brands: Hyatt, Hiltom, Marriott, Radisson ..
Inexpensive hotels for different categories of travelers: BB, Ibis, Formula, where you can eat and sleep.
City hotel with a level of service 1-2 stars.
Luxury business and conference hotels.
Hotels for one night or apartment for a day
Departmental sanatorium
Resort hotel or country club by the sea, river, lake
Model at the track
Hostel for students
Camping for drivers

Soviet names of hotels
Central, Oktyabrskaya, Space, Avtozavodskaya, Lighthouse, East, Zarechnaya, Dream, Romantic, Peasant House

Resort names
Sun Set Beach, Sun Sun View, Princess of the East, Panorama, Helios

Names of country clubs and rest houses, camp sites
Manor, Water area, Lagoon, Raznezhie

Names of departmental sanatoriums
Teacher, All-Union Central Council of Trade Unions, Krasnaya Zvezda, Sormovich, Actor's House, Krasnye Zori, Roslesprom, Profsoyuzny

Modern hotel names Nikola-house, Sparrow, Domino, Eurasia, Hermitage, Expo, Nanotel, Rushotel, Novotel
Big business hotel names Cosmos, Triumph, Grand, Pallas, Bristol, Moscow

The term: mini-hotel or mini-hotel - appeared in our country relatively recently. Previously, market players, in fact, worked at their own peril and risk. Today, at the legislative level, mini-hotels are considered establishments with 5-15 rooms. The most developed mini-hotel market is in Moscow, Sochi and St. Petersburg. According to the President of the Russian Hotel Association Gennady Lamshin, inexpensive mini-hotels and hostels will open throughout Russia in the near future.

From the point of view of "paperwork", opening a hotel business is not difficult. No licenses are required to carry out this activity. In fact, all that is needed is the registration of a business with the tax service (individual entrepreneur or LLC), preparation of the premises and approval of the facility with the SES and the fire inspection. Mini-hotels operate on a simplified taxation system at a rate of 6% of proceeds or 15% of profits. There is no income tax, property tax and VAT under the simplified tax system. You only need a cash register. So there are some here too positive sides although there are still many unofficial players on the market who operate without registering a business.

There are two main options for starting a hotel business in a mini-format:

• rental of premises (house or large apartment) and its conversion into a mini-hotel (hostel);
• construction of a completely new building.

Let's analyze each option in more detail.

The first way is cheaper. A four or five-room apartment or a separate room is rented, bunk beds are installed in the rooms, light cosmetic repairs are made and guests can be received. Due to the lack of space, it makes no sense to make expensive rooms. The demand for them is not so frequent: most of the clients are always looking for something cheaper. Therefore, for the assortment, it is more expedient to make one suite or junior suite. The rest of the areas can be made multi-seater, as did the entrepreneur Roman Sabirzhanov from Moscow: on fifteen square meters, the entrepreneur has bunk beds (10-14 places). Each place is rented for 600 rubles per day. There is always a demand. This option is almost twice as profitable as a separate luxury room of 20-30 sq.m.

The only drawback is the high rental costs of the premises. Rent 200 - 300 sq. m. of living space in the province will cost up to 150 thousand rubles a month. In Moscow, about 400 thousand rubles. However, such costs are more than compensated for with proper hotel occupancy.

A more expensive option is the construction of a turnkey mini-hotel. A building for 10 rooms + a cafe for finishing will cost 11,000,000 rubles:

It is not necessary to build a building according to a hotel project. You can build an ordinary cottage for 300-400 sq.m. and make 15-20 mini-rooms in it. The option of buying a residential building and converting it into a hostel is a fairly common practice. The only thing that is needed in this case (except for redevelopment) is to transfer the object to the type of permitted use in order to avoid problems with regulatory authorities in the future.

The advantage of the format is that the real estate will be your property: there will not be such a significant item of fixed costs as renting premises.

If finances permit, then you can attach a sauna or a bathhouse to such a hotel, make a billiard room, a gym, etc. This will increase the business income, although it will add additional worries with the maintenance of this service.

A few tips for the design and arrangement of the hotel. “If you are targeting business class (the most common option), then there is no point in investing in unusual design solutions,” say the participants of the professional forum of hoteliers (prohotel.ru). - Do everything practically: minimum beauty - maximum benefit. Create a full range of services for guests, including self-service. Install free internet, make a separate room with an iron and ironing board, offer free tea in the morning - the client will appreciate it. " Olga Popova, a user of the prohotel.ru forum, says:

“Expensive finishes and furniture are also useless,” says user Irida, who is building a mini-hotel with her husband:

Market outlook

According to the majority of market players, hotel business Russia still has room to grow. Yes, Moscow and St. Petersburg are already oversaturated with supply. IN cultural capital More than 600 hotels and hostels have been opened. During the season there is enough work for everyone, but outside the season you have to fight for each client. In the provinces, on the other hand, the market is still far from saturation, and the opening of hotels here is most justified and profitable.

How to name a mini-hotel

Are you having difficulty finding the name of your hotel? Especially for you - a selection of classic names of hotels and hostels:

• Business trip
• Silence
• Kind guest
• Goodnight
• A little night
• A meeting
• Sweet home
• Teremok
• Nest
• Northern Lights
• White Nights
• Den
• Riddle
• From dusk to dawn
• Tourist
• Like at home
• Day
• Wanderer
• Visit
• Named: Svetlana, Elena, Diana, etc.

Brief business plan of the mini-hotel

Let's calculate the profitability of a mini-hotel (hostel) for 10 rooms with a maximum capacity of 50 people per day.

Input data:

• room - 200 sq. meters from rent 100 thousand rubles per month;
• capacity - 50 people;
• the population of the city is 600 thousand inhabitants.

Initial investment:

• redevelopment and renovation of the premises - 1,000,000 rubles;
• furniture, bedding, appliances - 600 thousand rubles;
• deposit for rent for 2 months - 200 thousand rubles;
• other organizational expenses - 100 thousand rubles.

TOTAL: 1,900 thousand rubles.

Business profitability:

Hotel accommodation services will be among the lowest in the city. This is due to the fact that most of the hostel's rooms will be made in a studio format and not the entire room will be rented out, but only a separate bed. The average price of living per day, thus, will be only 700 rubles. Due to the low price, the hotel is predicted to have a high occupancy rate of 60% on average. The minimum number of clients per day is 30 people. Hence the income per day is 21,000 rubles. 630,000 rubles per month. Additional income (paid breakfast, laundry, etc.) will not be taken into account.

Monthly fixed costs:

• rental of premises - 100 thousand rubles;
• utility bills - 60 thousand rubles;
• salary (4 people) - 90 thousand rubles;
• insurance deductions - 30 thousand rubles;
• consumables (powders, towels, etc.) - 20 thousand rubles;
• other expenses - 50 thousand rubles.

TOTAL: 350 thousand rubles.

Thus, the monthly profit of the mini-hotel before tax will amount to 280,000 rubles. After taxes (simplified taxation system, 15% of profit), the net profit will be 238,000 rubles. With such calculations, the return on investment in the business will come after 8 months of work.