Come up with the name of the travel agency associated with kin. Choosing a name for a travel agency

Many of us were surprised more than once when faced with the absurd name of travel companies like "Ice-nut", which in translation can mean an ice nut or a nutty nut.

How can you not understand that a competent name of a travel agency will be the first step to payback and profitability, to an increase in the number of customers and further capitalization! And an unsuccessful one will cause a spasm in the throat, an association with sourness and a complete rejection, such as Lemon or Lime.

Thinking about how best to name a travel company so that it makes a profit, you should know that such a name requires:

• recognition. The name of a travel company should easily remain in the memory of customers. Too long and complex with this function does not cope. After all, even to your friends it is much easier to recommend a company with a light, beautiful and euphonious name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;

• uniqueness. This is a very desirable condition. Your company is individual, one-of-a-kind and designed to differentiate your business from many competitors. It is impossible for a person, upon hearing the name of a travel company, to say: "Which one?";

• customer orientation. The name should be chosen based on the age category of potential customers. You should rely not only on age, but also on the income of the target audience. For example, people with prosperity are unlikely to turn to a travel company with the name "Freebie Tours", but students are happy.

As the analyst of the age of travel agencies shows, those of them whose name is close to ideal, for example, "Around the World", "World Tour", "Aventura", often survive and exist for a long time.

If you haven't found the name for your travel company yet, try the following:

- decide with the target audience. Any information about potential clients, knowledge of their age, gender, habits, income, preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will cause in these people;

- think over your key competitive advantage and, if possible, add it to your company name;

- spend small survey. To do this, reach out to a target group of at least ten people. They should try to guess what exactly the organization with the name you picked is up to.

Six ways to name a travel company:

You can come up with the most pretentious name, but what you shouldn't do is use someone else's already well-promoted names, changing them to an insignificant extent and thereby attracting some of the customers to yourself.

If the names are similar to the degree of confusion, then the company that has priority has the right to demand compensation for lost profits.

Copyright "All-Russian Business Club"

The travel business has reached a new level with the advent of the digital age. Together with maps, guides, reference books, sites where you can rent a house, order a taxi, and leave things for storage online, travel agencies have also moved. They all have websites or their own applications. Finding the right service provider has become very easy. It is difficult not to get lost in the vastness of the network among terabytes of information that somehow strives to fall out on the user.

An original, vivid, speaking and memorable name these days is necessary for any business like air. Coming up with such a name is not an easy task, especially at a time when the phrase "everything was invented before us" is increasingly pronounced. Hundreds of similarly titled results on Google are the last thing your business needs.

You need search engines to display your agency on the first page, or even better, on the first position of the search, when you search for your name. The name needs to be associated with the services you provide and not lead to unnecessary ambiguous associations. It is necessary that the name is associated specifically with your company, but this requires a very high-quality service or content hidden behind it. But first things first.

Help to come up with such a name will help. Moreover, since you are interested in names related to travel, it will be more convenient to use a thematic name generator aimed specifically at the travel business.

Now let's talk about the attributes of a good name.

Pronunciation

Let's start with simple things. It is vital for you that people can pronounce your name. Otherwise, how will they tell their friends and acquaintances about you? Verbal communication occupies a huge layer of human life, so sweetness cannot be ignored in any way. It's one thing to say "have you heard of Travel Fella?" and another - "you heard about r-x-wye-de-zi-zi ... ah, wait, I'd better throw you a link."

Correct associations

Highway to Hell isn't the best name for an airline, is it? As well as the restaurant, it is better not to call it "Odysseus" - after all, the main goal of the hero was to return home, and in translation from Greek this name means "suffering", and by linguists it is interpreted as "wrathful of the gods". Not too appetizing, right? Returning to the images from Greek mythology, it will immediately become clear to many that "between Scylla and Charybdis" is a one-way trip.

The name should reflect the activities of your company and highlight only the best aspects of it, sound so that pleasant associations immediately come to mind. Symbolism and originality are definitely good things. But just before you decide to apply some image to your company, study in detail all its interpretations. After all, the genies more often deceived travelers than fulfilled the cherished three wishes. Avoid unnecessary ambiguity.

Originality

Yes, yes, you have to somehow stand out from the thousands of EuroTouring, FastTravel, BestAvia and the like. As I wrote above, people will search for information about you, your website or your app on Google - you don't want to be on the last page in the search, do you?

Originality is too abstract a thing to talk about concretely. You will have to get creative with this issue, for example, by organizing a brainstorming session in the company. You also need to study the market for the most common and commonplace names, you can also hire naming specialists who will conduct research and offer you interesting options. If a specialist does not suit you, use it. You will surely like any option out of a thousand.

Brightness

People have long been attracted by all sorts of sparkles - emeralds, diamonds, corals, pearls. Gray stones are unattractive. This is also true of the titles - a bright and intriguing title can make people at least wonder what is hidden behind it.

For example, not so long ago the service changed its name to Tripaneer. Thus, the business ceased to be "one of many", acquiring an original and striking name, which Google finds the very first.

Memorability

It’s one thing to get attention, it’s another to stay in your memory. The difference is about the same as between just green glass and emerald. Of course, the quality of service can make your company, website or application memorable, but without a good name that will consolidate the success, this is only half the battle. Consider why James Cameron's "Terminator" isn't just called "Killer Robot"? The second option does not convey the atmosphere of the story, it is not as menacing and brutal as the main antagonist, and it simply does not evoke any associations. The Hollywood maestro did not name his product five minutes before its release.

If the name is remembered by users, in the future they will associate all your activities with it. And with a certain level of originality, the name can enter slang and be used in everyday life, and will be associated only with your company (as happened with Twitter: tweet, tweet, tweet and other derivatives are already used even outside the context of the global network).

Conclusion

The success of any business is determined by the sum of well-chosen components. The name is one of them, and as in a good watch, all the gears must be in place for the mechanism to work properly and flawlessly. The better the ingredients, the higher the overall quality of the product. And the service of the highest quality, like a Swiss watch, will be legendary after a while.

In the tourism sector, this is especially important, because each new name for tourists is a kind of travel guide. Travelers know for sure: a special place must have a special name. They go to the Eiffel Tower, Big Ben, Niagara Falls and have little interest in things like Fifth Avenue or Johnson Street. They approach the choice of a travel agency and various types of services in a very similar way.

Choosing a good company name is a big plus in promoting your business. This statement applies to any field of activity, including tourism. Try to choose a name that will overlap with the specifics of your agency.

If a travel agency specializes in beach holidays, then its name should be associated with the hot sun, warm sea and white sand. Jot down the words that you think are related to a beach holiday. Ask someone you know to do the same. Perhaps they can offer you an interesting option. You can also iterate over the names of beach resorts in the world and weed out the most sonorous and memorable ones. Considering that most of the popular names are already taken, the chosen option can be diversified with additional words. Suitable words might be: paradise, sun, beach. Play with the sonorous letter combinations and endings that are popular in travel naming.

If most of your tours are excursion in nature, look for words related to geographical discoveries and peculiarities of different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. Historical events, architectural terms, names of ancient cities can be a source of inspiration.

If you are planning to open a religious tourism agency, you should pay attention to the words related to the history of temples and monasteries, as well as biblical motives. A good option may be a name that contains the words of the good news, Christmastide, cover. The name of the travel agency can be associated with healing springs and general bodily health. Considering the fact that the pilgrimage initially involved a long journey to the holy place, as the name you can choose words associated with wanderings and distant lands. For example, your business might be called The Path of Purification or Blessed Land.

For a honeymoon travel agency, it is worth giving preference to words that are closely related to the happy moments of the newlyweds. Romantic and affectionate words can be a good choice.

Related Videos

note
Assistance in choosing a name for your travel agency. The name of the company often determines all of its successful work, and here, too, you cannot do without professionals. Now you just have to start the process of work and take the twentieth step, which, with such careful preparation, can be safely called a step to the pinnacle of success. Today, many have an idea to open a travel agency.

Helpful advice
What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), Paradise, Riviera. Experiment with motion verbs (drive, drive, tutu, etc.). The names of attractions are often taken. You can try cartoon names (Gummy Bears, etc.) Plant names (magnolia, etc.). Combinations with the words tour, cruise, vacation, travel.

A wise proverb says: "As you name a ship, so it will float." A liquid name in itself guarantees a certain percentage of the success of the entire enterprise, as it can attract attention, evoke pleasant associations and make people take advantage of the offer.

Choose a concise title. Simple short words will be easier for your customers to remember. In addition, the name of the site for the company, based on the short name, is easier to dictate. This means that potential tourists will visit it more often.

Imagine your target audience and make a name in tune with their priorities and interests. If the services provided by your company are aimed at high-income tourists, emphasize the elite, prestige and status in the name. If you want to grab the attention of low-income customers, place an emphasis on economy in your title.

Make a list of competitors and analyze the names of their firms. Understand what the secrets of these names are and what effect they have. It will inspire you for creative mini-discoveries and give you some new ideas.

Avoid standards. Come up with a catchy word so that the name of your travel company does not merge with the general stream of names containing the word "tour".

Make a two-part title. The first should carry information about your occupation. For example, "Bureau of exotic tours" or "Agency for extreme travel." In the second part, reflect the specifics of your particular company. This piece should be vibrant, unique, and indicate the direction in which you are working.

Write down a list of associations your firm name should evoke. Then find dictionaries of the Slavic group languages ​​and translate the list into Czech, Ukrainian, Polish, Bulgarian, Slovak languages. The translation will be intuitive, and the sound of some words can be very beneficial.

Having chosen some of the most successful, in your opinion, names, conduct a short opinion poll. Find out the associations of people around you that arise with each of the names. Write down their responses and discard any names that convey negative messages.

Related Videos

Choosing a travel agency is very important for a successful and enjoyable vacation. That is why you should take it as seriously as possible. The sooner you start looking for the perfect travel agency, the better.

How to approach the choice of a travel agency?

First of all, you need to start collecting information. Currently, almost any agency has its own website on the Internet, which has a lot of reviews. Unfortunately, there is no way to find out which ones are true and which ones were ordered by the agency. That is why it is worth paying attention to details that cannot be faked or ordered. First of all, it is the length of service in the service market. All things being equal, give preference to companies that have been in business for more than five years. At the very least, such a company has gained experience and built important relationships with tour operators.

As for reviews, it is better to collect them from relatives, acquaintances, friends and colleagues. If most of the reviews are positive, feel free to contact the agency. If at least some percentage is negative, consider looking for another company. It is worth noting that a negative review should not consist of remarks like "I did not like the towels at the hotel, we were promised blue, but these were white."

Before you go to a travel agency, determine for yourself what kind of vacation you need. So communication with company employees will be more productive and easier.

Personal visit to travel agency

After collecting information, it is time to look into one or more pre-selected agencies. Everything is simple here. If company employees are rude or just indifferent, run away from there. Most likely, any emergency situation in such a company will be resolved for a long time, unpleasant and with possible losses for the client. However, employees of the company who are overly flattering to you do not guarantee the result either. A friendly, calm attitude, a willingness to answer everything, even the most boring questions of clients - that's what distinguishes good specialists.

Pay attention to the surroundings of the company. Good, reliable companies monitor the interior design at a level so that clients feel comfortable in the office. A dirty or dark room does not bode well.

Focus on the company's pricing policy. Study the offers by the market. Excessively overpriced vouchers are unlikely to attract you, but you shouldn't buy a voucher at too low a price without looking back.

Of course, sometimes you can catch a burning tour or a promotion tour for very little money. But if a regular tour to Thailand, Egypt or Turkey costs several tens of percent less than the market average, you should be on your guard. Most often, in such cases, the company saves on accommodation, choosing bad hotels with a low level of service for tourists.

Related Videos

Product or service: The Ukrainian tourism market is quite competitive, at the same time there are free niches.

The market is divided between several major travel agencies:

"GAMALIA", "SAM", "YANA", "EXTRAORDINARY", "TEZTUR", "TURTESS", "KARYA TOUR", "ANEXTOUR", "GALOPOM IN EUROPE", "A NETWORK OF BURNING TRIP AGENCIES", SAGA, "ROSA VETROV ".

However, most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOPOM IN EUROPE” and “CHAIN ​​OF AGENCIES BURNING TOURS” are franchise networks selling tours of “their” tour operator).

The main target groups to which their advertising is directed: the middle class (primarily office workers) and youth, students

Depending on the season, the demand for different destinations changes. Bursts of tourist activity of "beach" holidaymakers - from early spring to late autumn. From late autumn to late winter - ski resorts.

The key points when buying a tour can be the following:

Price factor

Responsive attitude of the manager when choosing a tour

Customer confidence that this company knows what they are selling

Confidence of the customer that for his money he will receive exactly what he expects, without surprises, for example, with a room, when checking into a hotel

The popularity of a particular resort

Good impressions from the past vacation and a desire to visit the place again

Council of Friends Target audience: 20-50 years old

From $ 800 per month

Education: higher, specialized secondary

Willingness to try something new

Existing buying behavior patterns:

Have a vacation budget. I have been saving up all year. Looking for a vacation within this budget. Every $ 10 is important.

There is a free week, why not go on vacation, but I don't know where yet. I am willing to pay depending on what I chose.

Honeymoon. The budget is limited, we will choose everything very scrupulously, but at the same time, not the worst.

For sporting events (football, Olympics, etc.). Lodging and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.

Our clients:

Office workers who can rummage through our web site all day, choosing tours. They will make a couple of calls before buying and come to the office once for payment.

People "originally from the USSR", from 40-45 years old, of average income, are accustomed to buying "vouchers", choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day”.

Young people a la students who need to hang out for a week or two. A savage is no longer acceptable, but there is still no money in 5 stars.

Mother father me. Families with children from 1 year old. Problem statement: It is necessary to develop a name for the travel agency.

The name should correspond to the field of activity of the company (tourism, travel, recreation), or indicate associatively to this area, but at the same time you should not focus on the template words for travel companies "tour", "travel", well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among names in this area.

The positioning of the company is based on competence and a personal approach to the client: here they will choose what is right for you. They know how to help you optimally combine all your vacation requirements and choose the best deal.

Possible associations / emotions:

An old and good acquaintance (Crusoe, Captain Grant, Vrungel)

Traveling characters (Columbus, Marco Polo - it is ESPECIALLY important to check the search engine if there is such a company)

Correctness (the feeling when we hold the encyclopedia in our hands, they say everything is so accurate and unambiguous here) (Master, Virtuoso, Atlas of the World, Globe, Compass, Compass, Chronograph)

Epic and Historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From Varangians to Greeks)

Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)

Joy (Sunny day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)

Waiting for a pleasant surprise, a holiday (like waiting for a gift under a Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)

Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)

Neologisms are possible only Russian or Ukrainian. No foreign language neologisms.

Submission form: RUSSIAN AND UKRAINIAN spelling.

Example: evening evening

(words separated by a space to trigger auto-rejection).

Number of words 1-2 Additionally: It is necessary that the Russian and UKRAINIAN spellings are as identical as possible.

Example: water water, evening evening.

Unsuccessful option: World of travel Svit Mandriv

A foreign name is possible if all other conditions are brilliantly met.

At the same time, words like "Fiesta", "Bravo" are not considered foreign languages, that is, words like them that have long been included in our language (Russian and Ukrainian) can be used.

Before submitting the name, check it in a search engine, if such a travel company exists on the Ukrainian market, you do not need to offer the name.

Among the existing Ukrainian travel agencies I like the names of the following: "Fiesta", "Marco Polo", "Kiev Sputnik", "SAM" (slogan "Choose yourself!"), "Gallop across Europe", "Extravaganza" (slogan "Extravaganza of travel") ...

As bad examples:

Larisa-Tur, Maria-Tur, Boris-Travel and so on (and everything related to the names of people with the prefix -tour), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Mainland, Compass (and other tourist platitudes), TourGO, TourON (in other words, English neologisms that will not be understood either there or here).

Variants from the first generation, which did not fit in the first place because they are busy or too commonplace, or these are foreign words:

Comtour \ Comtour

Suntur - sunny tour

Pantur all tours

Golfstream

Concord

Nova-tour

Route

Dobre tour

Turizman

On a hike (vpohod.com.ua - free)

Walking

Exomir

Continent

Eurovoyage

Pilgrim

Magellan

Good night, Yuri!

1. You wrote: "in addition to different Turkey, Egypt, Thailand, Spain, etc. (the so-called" mass destinations "), we have interesting proposals for Europe (in particular, France, Italy), Greece."
After this listing, you can be assigned to a company that sells "beach tours".

2. You wrote: "At the same time, Turkey is the sea and" all inclusive ".
This is a big plus of Turkey, which it once introduced and developed beach tourism.
Turkey's positioning is "Cheap Holidays".

3. You wrote: "and France is France. Interesting, not from the bus window, practically art history tours."
Many people associate France with excursion tourism.

4. You wrote: "And there is Altai."
What Altai? There are two of them. At exhibitions and even then the difference is difficult to determine. They all pull the blanket over themselves.

5. You wrote: "And there are places in Altai that are little visited, for" advanced users ". This is the real Altai".
To avoid problems with the client, you need to understand what target audience we work for and meet its requests.

6. You wrote: "Ecotourism, Ethnic tourism. Horse, walking and car tours. Excellent hunting, fishing. Own tourist base. You can talk about historical and cultural values ​​and all sorts of sights of these places for hours. There are too many of them."
6.1. Ecotourism - maybe Altai, or maybe the Ulyanovsk region, or the Orenburg region. Nobody owns this concept in Russia.
6.2. Ethnic tourism is more likely Tatarstan.
6.3. Horseback riding tours - Kabardino-Balkaria.
6.4. Walking tours. I am at a loss to answer, because I do not fully understand what value you put into it.
6.5. Car tours - along the Sayan Ring? Or how?
6.6. Hunting - the north of Russia.
6.7. Fishing - Volga, Far East, Baikal.
6.8. Where can we go without a camp site in Altai. Without a tourist center there is nothing to talk about.
6.9. Historical and cultural values. The strongest are in Moscow, St. Petersburg, the cities of the Golden Ring, Kazan, Nizhny Novgorod ...

7. You wrote: "If we talk about the differences between our company, then this is probably a kind of cultural orientation of our tours."
That is, "Culture"?

8. You wrote: "In addition, there is a great desire to engage in inbound tourism - now we are preparing a presentation in Altai for foreign tourists. The issue of correct positioning and ways of promoting our product on the foreign tourists' market is not yet fully understood for us."
This is the most difficult question. Because, first of all, I do not understand what Altai we are talking about.
Secondly, you need to understand what the authorities think about the advancement of the region.
Thirdly, it is necessary to understand what is remarkable about the region, what are its pros and cons.
Fourthly, we need to understand who our competitors are. What are their strengths, weaknesses, opportunities ...
Fifth, carefully study the travel market in Russia and neighboring regions of Kazakhstan, China, Mongolia.
Sixth, find a distinctive position.
Seventh, to understand how useful it can be to us.
Eighth, to understand how much we can implement it.
Ninth, choose the right marketing communications.
Tenth, it is correct to insert.